"You will get all you want in life, if you help enough other people get what they want."-Zig Ziglar, Author
Display Ads & Remarketing
One of the most targeted and inexpensive ways to stay right in front of potential clients before and after they search online for your services.
Display Ads, also known as Remarketing, can be used as a retention strategy for your website visitors and customers. For example, when a visitor leaves your website and visits other sites such as social networks and news websites, they will be ‘followed’ by custom ads and messages from your business. You may choose to show them products that they have viewed, event or sale reminders, or general ads for your business. This is a highly-targeted form of advertising because it delivers ads and messages which are only displayed to people who are interested in your products and services.
Benefits of Remarketing
Remarketing is a powerful tool that can supplement any digital marketing strategy to increase ROI and drive up conversions (such as purchases, subscriptions, contacts, etc.). The benefits of this strategy go beyond simply reaching the right audience—it allows you to customize the entire process. Not only are you reaching the right people with your message, you are reaching them at the right time, on the right device, and with complete control over pricing. By intelligently setting up remarketing campaigns through PPC advertising, you can optimize conversion rates and recapture those members of your audience whom you may have otherwise lost. Conversely, you can capitalize on those who have already converted on your site, as they are often likely to repeat conversions.
Types of Remarketing
There are several options for customized remarketing on the internet. Basic remarketing allows you to show your ads to visitors who have been to your site previously while dynamic remarketing takes it one step further by showing these visitors products or services in which they have shown interest. You can showcase different product categories, up-sell certain products to existing customers, and even reach those who have completed a purchase within a certain time frame. You may customize ads further by specifying location, language, and ad format. Ad formats can be text, image, or even video. You can even market across devices like laptops, tablets, and mobile phones.
Remarketing should be used as one component of a long-term digital marketing strategy with specific, measurable goals. At Midwest Digital Solutions, we have experience using this as a tool for reaching our clients’ goals. We will work with your business to design and implement an intelligent remarketing strategy customized to your needs. Whether you are looking for more sales, subscribers, or just to increase awareness, our team of consultants will guide you through the process of using remarketing as a tool for progress.