"You will get all you want in life, if you help enough other people get what they want."-Zig Ziglar, Author
What Is Retargeting & How Does It Work?
If you’re driving any amount of traffic to your website and investing in online marketing, retargeting or “remarketing” is one of the most targeted, inexpensive and powerful ways to stay in front of your potential clients AFTER they’ve been to your website. We can still remarketing ad impressions across the Google Display Network (GDN) and ALL other major ad exchanges, so you can “follow” people just about anywhere they go on the internet with your ads, on any device.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
When Does ReTargeting Work?
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy. Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.