"Design is not just what it looks like and feels like. Design is how it works" -Steve Jobs, Co-Founder, Apple

Search Engine Marketing -- Google Paid Ads & More

Search Engine Marketing (SEM) gives you the opportunity to pay to place an ad for your business in the top positions on search engines and relevant partner websites. SEM is done through Google AdWords, Bing Ads, Facebook, Instagram, and Twitter. The skill-set and functionality involved in PPC in entirely different than SEO, social, and other channels. Are your marketing dollars being maximized by the right people?

Paid search on Google and Bing/Yahoo can be extremely competitive, but for very good reason. Small business owners spent over $100 Billion on Google Ads last year (Yes Billion with a B), and companies wouldn’t continue to invest so much into PPC with Google if it wasn’t making them a lot of money. With a comprehensive keyword and bidding strategy, and landing pages and websites that convert, your PPC campaigns can and should be be very lucrative. It’s not inexpensive, but with a market-based ecosystem to determine keyword costs, you should be able to optimize your conversion rates and intake funnels to make a consistent return on investment. You may even have other marketing sources where your cost-per acquisition is lower than PPC, but that certainly doesn’t mean you can’t make PPC extremely profitable.

While so many agencies still treat PPC like a science, paid search is without question both an art and a science. We will maximize your Paid Search budgets with a bulletproof keyword and A/B testing strategy, minimize wasted ad spend, maximize conversion rates, and drive qualified leads & new revenue.

In addition to strategic traffic acquisition, we focus on getting that visitor to convert post-click as well, on your website, your landing pages, and after they leave your website, via retargeting. We provide landing page design and A/B testing, to help convert the highest percentage of traffic possible.

SEM Advantages

SEM campaigns can be launched quickly and bring in qualified leads from your target audience. These ads can expand your market reach and your online presence. Overall, SEM marketing will help establish your company as a leader in your industry. SEM allows your business to advertise locally or globally. You are given the opportunity to put information about your business in front of the right people at the right time. Businesses are able to connect with potential customers by precisely what these individuals are searching for on search engines.

Test & Measure

SEM management is a great choice for digital marketing because you can test different keywords with low-risk. However, for newcomers without the proper experience, it could be relatively expensive. At Midwest Digital Solutions, we aim for the perfect combination of keywords, targeted ads, and bid strength to achieve the lowest priced lead possible. SEM campaigns are all measurable, accountable, and flexible with insights available around the clock. From the impressions your ads receive, to the clicks you will get, to the visitors and conversions to your site – everything is measurable. Midwest Digital Solutions has the expertise to recognize opportunities and optimize to help your business grow.


Midwest Digital Solutions can help set up your campaign properly, make suggestions based on your opportunities, and optimize for the most conversions. We tailor campaigns to custom-fit your business goals. With the proper digital strategy, including SEM management, we will be able to obtain your online new business goals.